Get result driven brand knowledge from a strategic and sustainable perspective. Erik Schoppen is the inventor of the Build-Bridge-Bond®-methodology and gives lectures about brand management and sustainable brand leadership. Gain knowledge and fresh insights, presented with inspiring examples, tips, tools, and ideas, clearly and concisely condensed.Consultancy & Lectures
The motivation for committing to a brand creating brand value for the organisation and personal value for the customer.
As a consultant, innovator, author, and neuro- and behavioral scientist, he offers actual insights and uses in the field of cognition, perception and experience, brand management and brand leadership. As a lecturer and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. In his lectures (he also lectures at the Hanze University of Applied Sciences Groningen and University of Groningen), he combines insights in the field of psychology, neurology (perception, cognition and behavior), brand management, sustainable trust development and leadership (CSR).
The Impact of Brands on People, Markets and Society
Build Bridge Bond Method for Sustainable Brand Leadership
This paper is a abridged prepublication of the book Build Bridge Bond, method for sustainable leadership and building future-proof trust (forthcoming).DOWNLOAD PAPER
The BBB methodology is published in Strategic Brand Management, 5th Benelux Edition (SMM5)
In the Dutch language edition Strategisch merkenmanagement, 5th edition (Keller, Schoppen, Heijenga, Swaminathan, 2022), the method is integrated in Part 4 Brand Relation Management. With dozens of models, practical step-by-step tools, SMM5 is the standard work for executives, brand developers, brand managers and marketers. Consultancy firm Gartner sees brand strategy as the 'most vital strategic capability' to sustainably bind customers and other stakeholders to a brand organization. A strong and sustainable brand is one of the most valuable assets a company can have to build trust and engaged brand relationships.BUY BOOK