Get result driven brand knowledge from a strategic and sustainable perspective. Erik Schoppen is the inventor of the Build-Bridge-Bond®-methodology and gives lectures about brand management and sustainable brand leadership. Gain knowledge and fresh insights, presented with inspiring examples, tips, tools, and ideas, clearly and concisely condensed.Learn more
The motivation for committing to a brand creating brand value for the organisation and personal value for the customer.
As a consultant, innovator, author, and neuro- and behavioral scientist, he offers actual insights and uses in the field of cognition, perception and experience, brand management and brand leadership. As a lecturer and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. In his lectures (he also lectures at the Hanze University of Applied Sciences Groningen and University of Groningen), he combines insights in the field of psychology, neurology (perception, cognition and behavior), brand management, sustainable trust development and leadership (CSR).
The BBB methodology is published in the paper 'The Impact of Brands on People, Markets and Society - Build Bridge Bond Method.'
The BBB method deals with mental brand policy from a macro-economic, a brand strategic and a neuroscientific perspective – because brands and markets cannot exist without people. This publication is a abridged version of the book Build Bridge Bond (forthcoming).DOWNLOAD PAPER
The Impact of Brands on People, Markets and Society
Build Bridge Bond Method for Sustainable Brand Leadership
This paper is a abridged prepublication of the book Build Bridge Bond, method for sustainable leadership and building future-proof trust (forthcoming).READ ONLINE
The BBB methodology is published in Strategisch merkenmanagement, 4rd Benelux Edition
In the Dutch language edition Strategisch merkenmanagement, 4th edition (Keller, Heijenga, Schoppen, 2015), chapter 6 is completley dedicated to the method. The book is about building brands and creating brand equity, and what organizations need to know and do to manage brands succesfully. The book is the standard in the field of strategic brand management and brand leadership.BUY BOOK